HiFi Coffee
HiFi Coffee
Agency: Freelance
Role: Art Director/Designer
Categories: Identity/brand, collateral design
I was asked to create the identity system for HiFi, a coffee shop with a music theme. They were looking for a modern yet edgy, clean yet utilitarian brand identity that felt current but could remain timeless. The solution was a simple typography driven system with a black, white and yellow primary palette with warm secondary colors.