Agency: Freelance
Role: Art Director/Designer
Categories: Identity/brand, digital/UI, product design, collateral design, apparel design
I was asked to create the identity system, deck and apparel designs as well as digital and catalog designs for SixFour, a brand that produces longboards and apparel. They were looking for a modern, sophisticated brand identity that felt current but could remain timeless. The solution was a clean, intelligent system with a black and white palette and warm photography that positions SixFour as a skate and streetwear brand for thinking skaters.