Categories: Personal project
WLVS + DMNDS is a concept for an apparel brand which is a personal project of mine. My last name is Jewell, so while playing with a diamond icon I added triangles to the top and it transformed into a hybrid of a diamond and a wolf’s head and thus, WLVS + DMNDS was born. The aesthetic is sophisticated streetwear - with the juxtaposition of clean and edgy striking a balance that gives it a distinctive style.